This post is about CPL – Cost Per Lead, and CPA – Cost Per Acquisition/Action (Or any other CP-Something that makes your boss or costumer happy). It’s important to understand the user flow from the click until he reaches the final goal of your AdWords campaign – the acquisition. Most of the times the flow is… Continue reading How to Calculate Bids to Meet Your AdWords Campaign Goals
A real PPC ninja eats .cookie(s) for breakfast