A big part of an online marketer’s day is spent trying (and hopefully succeeding) to figure out how to improve campaigns and minimize costs per result (hmm… yep…). At times, we even hesitate taking a totally rational decision just because we dread being “punished” by Google Almighty, and as it happens sometimes, we pass on… Continue reading 10 AdWords Myths That Should’ve Been Forgotten Ages Ago
Category: Advanced
The Magical Segment You Probably Didn’t Know – The Keyword / Placement Report
Quick: Under the Ads tab, go to segments and choose: “Keyword / Placement”. This report will demonstrate how in different ads combinations the targeting criteria worked. There is so much to learn from this! The easiest example for the usage of the keyword / placement report is a search campaign, you’ll see every keyword & ad combination that… Continue reading The Magical Segment You Probably Didn’t Know – The Keyword / Placement Report
How to Calculate Bids to Meet Your AdWords Campaign Goals
This post is about CPL – Cost Per Lead, and CPA – Cost Per Acquisition/Action (Or any other CP-Something that makes your boss or costumer happy). It’s important to understand the user flow from the click until he reaches the final goal of your AdWords campaign – the acquisition. Most of the times the flow is… Continue reading How to Calculate Bids to Meet Your AdWords Campaign Goals
5 Tips To Help You Optimize AdWords Campaigns
There are many strategies one can use to optimize a PPC campaign, here, I gathered for you 5 great tips you can use with nearly every strategy you’ll choose, and will probably improve your overall results. 1. Use math. It works better than your gut feelings. Even if you didn’t like it that much in high school,… Continue reading 5 Tips To Help You Optimize AdWords Campaigns
The Quick Guide for Using DKI (Dynamic Keyword Insertion)
First of all, what is Dynamic Keyword Insertion (DKI)? DKI is actually a kind of tag we can use in text-ads to replace a part of the text with the keyword that triggered the ad. For example: In a certain ad group we have keywords like computers, laptops and PCs. So we’ll use the word “Computers” as a default… Continue reading The Quick Guide for Using DKI (Dynamic Keyword Insertion)