A big part of an online marketer’s day is spent trying (and hopefully succeeding) to figure out how to improve campaigns and minimize costs per result (hmm… yep…). At times, we even hesitate taking a totally rational decision just because we dread being “punished” by Google Almighty, and as it happens sometimes, we pass on… Continue reading 10 AdWords Myths That Should’ve Been Forgotten Ages Ago
Tag: Search
The Magical Segment You Probably Didn’t Know – The Keyword / Placement Report
Quick: Under the Ads tab, go to segments and choose: “Keyword / Placement”. This report will demonstrate how in different ads combinations the targeting criteria worked. There is so much to learn from this! The easiest example for the usage of the keyword / placement report is a search campaign, you’ll see every keyword & ad combination that… Continue reading The Magical Segment You Probably Didn’t Know – The Keyword / Placement Report
The Quick Guide for Using DKI (Dynamic Keyword Insertion)
First of all, what is Dynamic Keyword Insertion (DKI)? DKI is actually a kind of tag we can use in text-ads to replace a part of the text with the keyword that triggered the ad. For example: In a certain ad group we have keywords like computers, laptops and PCs. So we’ll use the word “Computers” as a default… Continue reading The Quick Guide for Using DKI (Dynamic Keyword Insertion)