How to Exclude Mobile Apps From Your GDN Campaigns

One of the cheapest traffic sources in Google’s display network (GDN) is Mobile Apps traffic. Sometimes its low price can help you increase profits and boost your ROI, but most of the times, it’s a big waste of money. In the present post I will show you exactly how to exclude mobile apps from your… Continue reading How to Exclude Mobile Apps From Your GDN Campaigns

The Quick Guide for Digital Marketing Acronyms

Digital Marketing Acronyms

What do all these letters stand for? A short guide for digital marketing acronyms. Digital marketers often use “Short Codes” such as PPC or CPM in a way that only they understand. If you’ll ever need to talk business with these guys or that you are starting your own way with digital marketing – this… Continue reading The Quick Guide for Digital Marketing Acronyms