Quick: Under the Ads tab, go to segments and choose: “Keyword / Placement”. This report will demonstrate how in different ads combinations the targeting criteria worked. There is so much to learn from this! The easiest example for the usage of the keyword / placement report is a search campaign, you’ll see every keyword & ad combination that… Continue reading The Magical Segment You Probably Didn’t Know – The Keyword / Placement Report
Tag: Digital Marketing
The Quick Guide for Digital Marketing Acronyms
What do all these letters stand for? A short guide for digital marketing acronyms. Digital marketers often use “Short Codes” such as PPC or CPM in a way that only they understand. If you’ll ever need to talk business with these guys or that you are starting your own way with digital marketing – this… Continue reading The Quick Guide for Digital Marketing Acronyms