Quick: Under the Ads tab, go to segments and choose: “Keyword / Placement”. This report will demonstrate how in different ads combinations the targeting criteria worked. There is so much to learn from this! The easiest example for the usage of the keyword / placement report is a search campaign, you’ll see every keyword & ad combination that… Continue reading The Magical Segment You Probably Didn’t Know – The Keyword / Placement Report
Tag: Text Ads
The Quick Guide for Using DKI (Dynamic Keyword Insertion)
First of all, what is Dynamic Keyword Insertion (DKI)? DKI is actually a kind of tag we can use in text-ads to replace a part of the text with the keyword that triggered the ad. For example: In a certain ad group we have keywords like computers, laptops and PCs. So we’ll use the word “Computers” as a default… Continue reading The Quick Guide for Using DKI (Dynamic Keyword Insertion)