Quick: Under the Ads tab, go to segments and choose: “Keyword / Placement”. This report will demonstrate how in different ads combinations the targeting criteria worked. There is so much to learn from this! The easiest example for the usage of the keyword / placement report is a search campaign, you’ll see every keyword & ad combination that… Continue reading The Magical Segment You Probably Didn’t Know – The Keyword / Placement Report
Tag: Optimization
5 Tips To Help You Optimize AdWords Campaigns
There are many strategies one can use to optimize a PPC campaign, here, I gathered for you 5 great tips you can use with nearly every strategy you’ll choose, and will probably improve your overall results. 1. Use math. It works better than your gut feelings. Even if you didn’t like it that much in high school,… Continue reading 5 Tips To Help You Optimize AdWords Campaigns